Whether you’re an established professional in the acupuncture community or just starting your practice, you need people to reach out to you. There are only one-way patients will come to you; that is when they know you exist. If you want to increase your customer base without it costing you a fortune, you can pull off certain marketing strategies on your own that will help you improve your community exposure.
Fifteen to twenty years ago, acupuncture marketing may have been as basic as a listing in the yellow pages and a few ads in local newspapers, but today, however, if you don’t have an online presence, chances of a thriving practice are not good.
Many acupuncturists have a clinic website but don’t think about making it findable by potential new patients searching for their services online. In this article, we are going to cover some marketing strategies which will make you better at the game of marketing your acupuncture clinic.
Online listing sites
These listing sites are basically online directories where you can sign up to have your name and clinic listed for your location. Search engines should be the first place you list your clinics, such as on Google, Yahoo, and Bing. Start with Google, as it is easy and will get you on the map. You can do this by either signing up or logging into your Google account. Other online directories include Yelp, Angie’s list, and many acupuncture directory websites.
Everyone knows the power of social media in today’s digital and fast-paced world. Hanging out online is a quick way to bring people’s attention towards your clinic. Platforms such as Facebook, Twitter, Google+, and even Instagram are great places to start. Make sure your online activities are consistent and customer-friendly. You can post about conditions you treat, pictures of your clinic, testimonials from your patients, benefits of acupuncture, and any special offer that your clinic promotes. Social media helps to increase the number of people that know you exist, brings links to your website, puts you as an authority, increases your page ranking, and will eventually bring you more patients.
Today, everyone wants to have real value for their money. Whether it’s an eatery or a specialist, people make sure to read online reviews before visiting the place. You can get people to write reviews about your clinic and services, which will also help increase your search engine rankings. Make it a part of your strategy to ask happy patients to write reviews about you on different forums. Suggest them Google, Yelp, Yahoo, and Angie’s List.
Articles and blogs that are either on your website or link to it are a great help. Search engines like honest and quality content, and give such content a higher rank on their pages. Also, if your clinic website has quality information, it portrays you as an expert in the field – and who doesn’t want to be the best in their industry? Also providing information on what you do and the conditions you treat give prospective patients a perspective on how they will be treated under your care.
The truth is, print advertising alone is not sufficient to build your acupuncture practice. Many of your prospective patients are present online right now so you must be too.