VR has been around for many years and yet, according to Google, search volume about the subject matter has increased by four hundred percent in the previous year alone. Vast technical improvements have recently outfitted the industry with the proper tools to show consumers the power of immersive media to renovate our world.
While the concept of virtual reality has been around since the ’60s, the actual benefits associated with extracting and analyzing data from VR experience have just been gifted to the world in a huge red bow. Let’s unwrap it and see if it fits.
Every industry has analytics
Economic specifications do not exist until industries create them; this is not accomplished until data can be used for what it does best — provide answers. Whether it is Yahoo Analytics data for the web or Nielsen reports for television, every company must be able to draw accurate analyses from their data.
Play matters don’t cut it in 2017. What knowledge do you really gain from page views and click counts? Can do a click confirm actual viewability? And may a view prove proposal? Of course not; look at, share, and click metrics don’t incorporate human aesthetic perception.
Attention is the currency of the twenty-first century
Data is the new gold standard. The New York Times explained in 2007 that folks have seen an average of 5, 000 advertisings per day; imagine how many advertising we see as press evolves. We are in a world packed with distractions; therefore it is increasingly rare to have someone’s complete attention.
Digital reality provides the ability for an experience totally emptiness of distraction, letting the consumer naturally engages with the experience. Make use of the world’s newly found enthusiasm and curiosity for VR to your gain.
Make sure there’s a “what” behind the “wow”
We’ve all seen it — the grins, the laughs, the screams, the squelches — but is not all VR activities are the same. Let’s put it this way: if we go see a comedy, we aren’t laughing at the same jokes or even if we are, we aren’t necessarily laughing for the same reasons. And so why does VR generate the reactions that it does?
When Kevin Pendant was considering leaving the Thunder to join the Golden State Warriors, the Warriors co-owner, Peter Guber, wanted Durant to feel what was like to be a Warrior.
Of course, we all now know, the user experience is key. Understanding the sensory value of a user’s experience is crucial in order to replicate it. What is making your user smile or say, “wow, this is so cool” when they’re locked in your story in virtual reality? Knowing what led to the smile, or any emotion, is essential in optimizing the way users arrive at the “wow! ” moment.